Responsibilities
– Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
– Design, build and maintain our social media presence
– Measure and report performance of all digital marketing campaigns, and assess against goals
– Identify trends and insights, and optimize spend and performance based on the insights
– Brainstorm new and creative growth strategies
– Plan, execute, and measure experiments and conversion tests
– Collaborate with internal teams to create landing pages and optimize user experience
– Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
– Instrument conversion points and optimize user funnels
– Collaborate with agencies and other vendor partners
– Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements
– Proven working experience in digital marketing
– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
– Experience in optimizing landing pages and user funnels
– Experience with A/B and multivariate experiments
– Solid knowledge of website analytics tools
– Working knowledge of ad serving tools
– Experience in setting up and optimizing Google Adwords campaigns
– Working knowledge of HTML, CSS, and JavaScript development and constraints
– Strong analytical skills and data-driven thinking
– Up-to-date with the latest trends and best practices in online marketing and measurement